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Passion is the infectious power that turns the ordinary into the extraordinary and the mundane into the magnificent.

It cannot be found in a recipe or a coffee bean. Passion can only be found in people – our people. Whether you’re after a morning kick of our signature blend Estrela, or need an afternoon pick-me-up, you’ll find it in vida e caffè.

Olà Passionistas


So what makes our people so passionate? Our devotion to developing potential.

Our ‘shoesies’ spend at least three months in training to become expert baristas. We equip them with the tools and knowledge to thrive, empowering every single trainee to succeed in a customer-centric environment.


Learning by doing

Specifically designed to mirror a ‘real’ vida e caffè store environment, Passionistas in training learn the ropes at our training headquarters in Cape Town and Johannesburg. It’s here that company policies, procedures, and standards are introduced, explained, and set. These are then reinforced and instilled throughout the training program.

Training Passionistas for LIFE

Our industry-leading, rigorous training programme consists of theoretical and practical instruction, equipping every single Passionista with the skills and passion to deliver a consistent, authentic vida experience to thousands of people every day, across Africa and beyond.

Passionate

Passionate
Consistent

Consistent
Customer Centric

Customer Centric
Expert Service

Expert Service