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Food

Innovation Continues as We Partner with Discovery Vitality to Launch the Vida Vitality Smoothie

Rise and Shine with Our New Healthy Vegan Smoothie


In collaboration with our long-term partners Discovery Vitality, we bring you a healthy, refreshing and delicious smoothie: the vida Vitality smoothie.

The smoothie is packed with carrot, apple, banana, pineapple, lemon juice and ginger. With winter approaching and a strong focus on health and wellness, there is no better time than now to add this smoothie to your daily vida order – ginger has seen a huge increase in popularity due to its immune-boosting properties.

You asked, we listened. With clean and healthy ingredients of fruit, vegetables and water only, the vida Vitality smoothie is a welcome addition to our menu.

“Vitality is committed to working with our partners like vida e caffè to make healthy choices easy and accessible. Our members have enjoyed vida e caffè coffees and smoothies as rewards on Vitality Active Rewards for many years and we are hugely excited about this delicious new development,” says Celeste Williams, Vitality’s Head of Marketing.

The smoothie is R49.00 and can be redeemed using your Discovery Miles on Vitality Active Rewards for only 150 Discovery Miles, or through the Order Ahead functionality on the vida app, with our delivery partners Uber Eats, Mr D Food or simply by visiting your favourite vida e caffè store!

“It was a pleasure to work closely with our key partner, Discovery Vitality, to develop the new vida Vitality smoothie and we have no doubt that it will be well received as we focus on adding more healthy and vegan options to the vida menu,” says Thera van ‘t Hof, vida e caffè’s Group Marketing Executive. 

Obrigado!

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