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Vida Life & Culture

21 years of vida e caffè

Celebrating Life & Coffee since 2001


21 years of cappuccinos. 21 years of Pasteis de Natas. 21 years of brand loyal customers & 21 years of vida e caffè. We can hardly believe that it’s been 21 YEARS already. We are honoured to be here today, still serving you a shot of happiness as we have for the past 21 years. Serving you with passion, commitment and pride. We are truly better together and without your support none of it would have been possible. We thank you for your vote of confidence and for making us one of the most loved coffee brands in South Africa.

In celebration of the customers who have fallen in love with the brand and stood by it for the past 21 years, we have launched an array of exciting promotions & products to commemorate the occasion. The first being a BIG competition to ‘Stand a chance to win your share of R100,000 in weekly prizes!’ during the month of November.

To enter this competition all you will need to do is:

Step 1: Purchase any vida e caffè beverage or food item in-store.

Step 2: Scan the QR code on your till slip.

Step 3: Read through the information on the landing page & answer the questions on the survey to enter the competition.

Find more information in the Terms & Conditions. 

Weekly prizes include; R20,000 in flights from Lift Airlines, R30,000 in apparel & accessories from Old Khaki, Burnt & Sunglass Hut, R30,000 in lifestyle products from Le Creuset & Xbox and R20,000 in coffee products from vida e caffè. And that’s not all!

You will notice your Mucho takeaway caffè will be in a black & gold cup for the month of November. We challenge you to post & share a photo of your cup with a memory linked to vida e caffè and what the brand means to you. Don’t forget to tag our official page (vidaecaffe_official).

For the die-hard vida fans, we have launched a black & gold ‘21 YEARS STRONG’ reusable bamboo and MiiR cup to add to your collection. To make it even more exciting, we gift you a FREE Mucho caffè with your reusable cup purchase. Furthermore, each time you visit our store and use your reusable cup you will receive a R2 discount.

A feeling of nostalgia when you enter a vida store and smell churros coated in sugar & cinnamon will take you back. For this month only, visit our stores & be transported to the beginning of our journey as you bite into a warm & crispy churro. Hurry, as these are limited edition.

The birthday celebrations just keep on going! Keep an eye on your vida app for promotions & deals you won’t want to miss. From a R21 Pasteis De Nata to a R21…. That’s all we will say. Download our vida app if you haven’t already & reap the rewards. It’s the gift that keeps on giving!

From our people – the people who turn the lights on and start the coffee machines each morning, the people who keep things going throughout the day, and the people who work through the night. This one’s for you. To all our suppliers and stakeholders, our loyal customers and our competitors. This one’s for you. Obrigado for giving us 21 years of vida, for keeping us inspired each day and giving so many of us a place to call our home away from home.

Obrigado for 21 years of vida e caffè!

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