At vida, we’ve always believed coffee is more than just a drink — it’s a daily ritual, a pause, and a moment to reconnect. Years ago, we introduced CBD, Collagen, and our signature Mushroom mix, pioneering functional add-ons in cafés across Africa. Now, we’re building on that foundation with two new additions that take your coffee even further. Customisation is changing the way we enjoy coffee. It’s no longer just about choosing your roast or milk — it’s about tailoring your cup to your lifestyle. With the new PrimeSelf Shroom Elixir and PrimeSelf Keto Creamer, you can keep the coffee you love exactly as it is and simply add the benefits you want, when you want them.
No extra steps. No complicated routines. Just one sachet with everything you need.
☕ PrimeSelf Shroom Elixir
Your daily coffee meets functional wellness. The Shroom Elixir blends full-spectrum mushrooms with clinical-strength beta-glucans, creating a smooth, earthy mix that disappears seamlessly into your coffee. Each at 500mg and standardised to 30% beta-glucans the mushrooms that’s in the Shroom Elixir are Lion’s Mane, Cordyceps, Chaga, and Reishi mushrooms. Think of it as your quiet little superpower in a sachet
Why you’ll love it:
- Immune support – Beta-glucans help strengthen your body’s natural defences.
- Cognitive clarity – Support mental focus and clear thinking for busy days.
- Stress resilience – Adaptogenic properties help your body handle daily pressures.
- Simple use – One sachet into your coffee and you’re good to go.
Perfect for days when you want calm focus, a sharp mind, and extra support for your immune system.
☕ PrimeSelf Keto Creamer
This is indulgence with intention. The Keto Creamer combines MCTs — a clean-burning fuel for your body and brain — with L-Theanine, an amino acid known for promoting calm focus. It gives your coffee a rich, creamy texture while helping you feel alert, energised, and balanced.
Why you’ll love it:
- Clean, sustained energy – No caffeine crash or jittery side effects.
- Brain fuel – MCTs support focus and mental performance.
- Calm focus – L-Theanine helps keep you alert but relaxed.
- Creamy texture – A smooth, satisfying finish that enhances your coffee experience.
Ideal for when you need steady energy and a clear head to carry you through the day.
Your Coffee, Your Way — Every Time
With PrimeSelf, you can choose the boost that suits your day. Need focus and resilience? Go for the Shroom Elixir. Looking for calm, sustained energy? Reach for the Keto Creamer. Or mix it up — the choice is yours.
