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vida e mundo

Our vida Vitality Reusable Bamboo Cup Is Now Redeemable on Vitality Active Rewards

For Ð1 200 (that’s R120!)


What’s the best way to get back-to-work? Caffeinated! Plus, you can get your coffee in the new reusable vida Vitality bamboo cup that’s both eco-friendly and designed by proudly South African artists.

Say hello to your new favourite cup – now available at select vida stores and on Vitality Active Rewards.

Five things we love about the new vida-Vitality reusable bamboo cup:

In 2020, we teamed up with Discovery Vitality and Between 10and5 creative agency to create a new reusable bamboo cup. Illustrators across the country took on the challenge to create a design that shows what it really means to live life with Vitality and vida e caffè. And now, you can get your hands on these innovative new cups at vida e caffè stores and on Vitality Active Rewards.

Here are four reasons why we love it already:

1. It’s made from eco-friendly material

Our vida e mundo (life and the world) journey is focused on creating a sustainable world for everyone and everything on our beautiful planet.

The new illustrated cups are made from bamboo, an eco-friendly material that’s 100% biodegradable and recyclable. It is heat resistant and dishwasher safe. Saving the planet one bamboo cup at a time.

2. You get a discount when you use it

You’ll get a R2 discount every time you bring your reusable bamboo cup to your favourite vida and fill it with your choice of beverage.

(Note: The discount only applies if paying cash and not with your Vitality Active Rewards coffee or smoothie reward)

3. It celebrates culture, life and wellbeing

vida e caffè and Vitality are homegrown, proudly South African brands that celebrate African life and culture – with people at the core of everything we do.

The design of the new reusable bamboo cups represents the importance of health and wellness and celebrates South African culture and diversity through people, street culture, music, fashion and sport. Learn more https://discv.co/3KVcuVf

4. It supports South Africa’s creative industry

The competition aimed to support and celebrate the South African creative industry, including emerging artists and illustrators. Want to meet the creatives behind the new designs? Read exclusive interviews with the winning illustrators Carli Badenhorst, Ruramai Musekiwa and Amy-Leigh Braaf on Between 10and5.

5. You can redeem it with your Discovery Miles

Can’t wait to get your hands on a vida Vitality reusable bamboo cup? Get yours at vida stores for only R149.

Or, if you’re living life with Vitality, you can redeem a reusable bamboo cup on Vitality Active Rewards for only Ð1 200 (that’s R120!).

That’s how you live life with Vitality and vida e caffè.

While stocks last. Terms and conditions apply.

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We care! and so do our sustainable business partners
We care! and so do our sustainable business partners
We care! and so do our sustainable business partners
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