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Vida Life & Culture

Olà Lift, a New Local Airline, to Offer You Your Favourite Caffè in the Air

That's pretty fly for sky high.


From the brand that celebrates African Coffee Culture and our local communities – bringing you convenience wherever you may venture – vida e caffè now brings your favourite caffè offering onboard the new local airline, LIFT.   

LIFT will begin their operations on 10 December, and along with Superbalist, we are looking forward to adding value to the customer experience onboard. LIFT will initially operate three aircraft which will fly up to seven return flights a day on the Cape Town and George routes. 

The vida e caffè offering will entail fresh French-press Estrela coffee prepared in small quantities, ground fresh especially for the airline – served in our award-winning sustainable vida cup (read more herewith fresh milk and your favourite vida e caffè mini slab.   

Passengers will get to enjoy the vida coffee experience in flight knowing that they are being treated to ground coffee made from our unique and signature Estrela House Blend (served across the 330+ vida store network nationwide). This unique blend is 100% Arabica, medium roast, smooth and full flavour, with milk chocolate notes and origins in Africa, as well as Central and South America. For those not wanting the caffeine-kick, there will also be vida e caffè hot chocolate and an option of tea to choose from onboard 

We are always looking for new ways to surprise and serve a shot of happiness to our customers. Thank you to Gidon and the team at LIFT for choosing our coffee offering and brand for this new venture. Moreover, as like-minded innovative SA brands, we jumped on the opportunity to partner with LIFT and develop a first in SA, to take a high street specialty coffee brand to the skies” Darren Levy, CEO, vida e caffè 

Read more about LIFT here, and see the latest vida e caffè newsletter for the December promotion where kids under 12 years of age fly 50% less if booked before 16 December 2020.  

“Our early bird travellers will be getting up at the crack of dawn to catch their morning LIFT flights. They deserve a proper cup of coffee onboard.  There is no reason why great coffee can’t be served in the sky, especially when you’re working with the best team in the coffee business”, said Gidon Novick, co-founder of LIFT. 

Flexible travelling options and premium vida e caffè coffee being served to you by cabin crew dressed by the online fashion leader, Superbalist – that is pretty fly for sky-high.  

Enjoy your flight, Obrigado 

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